The paragraph in bold on the "Main Findings" page.
The imperatives and expectations created by the internet will force change in institutions, no matter how resistant they are. There is simply too much pressure from the ground up for institutions to retain 20th century forms. Media companies are classic examples of organizations that have to respond to the new digital realities. All institutions will have to start listening more intently to their stakeholders. “Molecular democracy” and “Long Tail economics” are asserting themselves.