Sunday, February 7, 2010

Maine Library Association Coffee Sleeves: Building Community with Every Sip

Link to ASAE & the Center for Association Leadership Ideabank, "Building Community with Every Sip". (via Twitter)

The Maine experience. With a new logo and a goal to raise recognition of members' libraries within their communities, MLA decided to stake out space on an item that many library patrons consume. The sleeves have the new MLA logo, website, and literary quotes about coffee. "We want to make coffee consumers aware of the Maine Library Association and its member libraries and affiliates, but we also certainly want to foster warm feelings about the product on which it is being placed," says Lisa Neal Shaw, MLA secretary.

Link to Maine Library Association Facebook page.

Retiring Guy likes this idea as much as the following one:

Calgary Public Library Goes to Market.

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