Wednesday, January 27, 2010

Ebook Readers: Survey Says......

......49% of surveyed consumers unlikely to buy dedicated e-book readers.

And another 23% are "unsure".

Link to January 26 TeleRead: Bring the E-Books Home blogpost. (via Resource Shelf)

Excerpt: Survey overview:

no near term tipping point
e-reader penetration could reach 12-15% in 2 years
undecided at 38% are swing faction
resistance among 45+ consumers

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