Wednesday, December 23, 2009

Cookbook Publishers' Latest Strategy: Bigger is Better


928 pages
4 1/2 pounds
2000+ recipes

Link to December 23 AP article in the Stevens Point Journal, "Publishers fight the Web with behemoth cookbooks".

Excerpt: What exactly is one person supposed to do with 2,000 Italian recipes? Or 1,400 French dishes? A new generation of comprehensive (some would say behemoth) cookbooks is cramming thousands of recipes into weighty volumes, some nearly 3 inches thick and weighing more than 4 pounds.

Why the heavyweights? Publishers say it's a matter of survival, crediting the Internet and the tough economy with driving the trend.

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