Friday, November 6, 2009

Will Digiboo Convince Hollywood to Shift Gears?

Link to November 5 article in The Hollywood Reporter, "Industry slowly embracing new media".

Excerpt: Take Digiboo, a business startup by home entertainment veteran Richard Cohen. Digiboo would place digital touch-screen kiosks in airports and other heavily trafficked public spaces where consumers can plug in a flash drive and instantly download movies and other content.

Discussions are under way with studios and retailers ahead of a proposed market-by-market rollout nationwide. The concept's premise is simple: Downloading movies would be more popular if the downloads didn't take so long.

Digiboo gets around that problem by storing films onsite, so the transmission is almost instantaneous.

"Digiboo's technology has taken portability and convenience to another level entirely," Cohen says. "We think this is exactly what the consumer wants and exactly what's been missing from other models."

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