Friday, November 13, 2009

Mobile Marketing: For Now, the Bad News Probably Outweighs the Good

Link to November 12 Adweek post, "Good News, Bad News for Mobile Marketing: The audience for mobile marketing has more men than women at this stage".

Excerpt: The report has one ominous finding for mobile marketers: "Since June of 2008, the percentage of people who don't like mobile marketing has increased." More specifically, 67 percent don't like text ads (vs. 64 percent last year), 60 percent don't like voicemail ads (up from 57 percent) and 60 percent don't like video ads (up from 56 percent).

There has been a similarly modest increase in the number saying they regard such advertising as "an invasion of privacy" (from 50 percent to 52 percent). And the number saying marketers must get permission before sending such mobile ads has risen as well, from 56 percent in 2008 to 58 percent in this year's poll.

That's a supermajority in the "don't like" category. Tough to put a happy face on that statistic.

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