Saturday, September 12, 2009

Could You Translate That Into English for Me?

Link to September 11 New York Times article, "Goodbye, Gobbledygook".

Excerpt: The fact tag sits next to PCs at stores like Best Buy and Fry’s, bewildering one consumer after another. It trumpets things like DDR2 RAM, 5400 r.p.m. hard drives, Turion benchmark scores and the robust L2 cache sizes of Core 2 Duos.

Once cherished, the fact tag has turned into an object of scorn as PC makers finally reach a realization that many other industries discovered ages ago: the consumer is truly king.

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