Tuesday, April 14, 2009

What Does Disney Want?

Your 6 to 14 year old son's money. (Or yours, as it were.)

Link to April 14 New York Times [print edition] article, "What Do Boys Want? She Digs Into Minds and Closets to See".

Here's all you need to know. Disney Channel’s audience is 40 percent male, but girls drive most of the related merchandising sales.

Oh, for those simpler days of yesteryear.

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