Thursday, March 26, 2009

Survey Says

Wireless Connectivity Has Drawn Many Users More Deeply into Digital Life

Link to March 25 Pew Internet & American Life Project report.

The 39% of U.S. adults "motivated by mobility".

Digital Collaborators: 8% of adults use information gadgets to collaborate with others and share their creativity with the world.

Ambivalent Networkers: 7% of adults heavily use mobile devices to connect with others and entertain themselves, but they don't always like it when the cell phone rings.

Media Movers: 7% of adults use online access to seek out information nuggets, and these nuggets make their way through these users' social networks via desktop and mobile access.

Roving Nodes: 9% of adults use their mobile devices to connect with others and share information with them.

Mobile Newbies: 8% of adults lack robust access to the internet, but they like their cell phones.

The other 61% are the "stationary media majority."

Desktop Veterans: 13% of adults are dedicated to wireline access to digital information, and like how it opens up the pipeline to information for them.

Drifting Surfers: 14% of adults are light users -- despite having a lot of ICTs -- and say they could do without modern gadgets and services.

Information Encumbered: 10% of adults feel overwhelmed by information and inadequate to troubleshoot modern ICTs.

The Tech Indifferent: 10% of adults are unenthusiastic about the internet and cell phone.

Off the Network: 14% of adults are neither cell phone users nor internet users.

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