Monday, January 5, 2009

New Year's Resolution: Gain Weight

Link to January 4 New York Times article, "Prominent Magazines Lose Weight, Shedding Nearly Half Their Ads".

For those in the magazine business, a weight loss is not pretty.

Here are some January 2008-January 2009 ad pages comparisons for Conde Nast titles.
Wired (down 47%)
Architectural Digest (down 46%)
Vogue (down 44%)
Lucky (down 44%)

The average decline for all monthly magazines was 17%.

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